This Privacy Policy describes how The 12:9 Difference (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects your information when you visit or use our website and related services (the “Service”).

Company Information:
The 12:9 Difference
Website: https://12nine.com/
Email: [email protected]

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1) Interpretation and Definitions

Personal Data means any information that relates to an identified or identifiable individual.
Usage Data means data collected automatically, either generated by use of the Service or from the Service infrastructure itself (for example, page visit duration).
Cookies are small files placed on your device that store certain browsing information.
Service Providers are third parties who perform services on our behalf (e.g., website hosting, analytics, email delivery, SMS delivery, customer support tools).

2) Information We Collect

A) Personal Data You Provide

We may collect information you voluntarily provide, such as:

• Name

• Email address

• Phone number

• Message content you submit through forms or support requests

• Preferences (e.g., newsletter topics, communication preferences)

B) Usage Data (Collected Automatically)

When you use the Service, we may collect:

• IP address, browser type/version

• Pages visited, time/date of visit, time spent on pages

• Device identifiers and diagnostic data

• Mobile device data (device type, operating system, mobile browser)

C) Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Operate the website (essential functionality)

• Remember preferences

• Understand site traffic and performance

You can control cookie settings in your browser. Disabling cookies may affect certain features.

3) How We Use Your Information

We may use your information to:

• Provide, operate, and maintain the Service

• Respond to inquiries and provide customer support

• Send service-related messages (e.g., confirmations, updates)

• Send newsletters, content updates, and program announcements (if you opt in)

• Improve site performance, content, and user experience

• Detect, prevent, and address fraud, abuse, or security issues

• Comply with legal obligations and enforce our policies

4) SMS/Text Messaging Policy (A2P / 10DLC)

A) SMS Opt-In

If you provide your mobile number and affirmatively opt in (for example, by checking a consent box on a form), you consent to receive text messages from The 12:9 Difference. These messages may include:

• Transactional messages (e.g., requested info, account notifications, reminders)

• Marketing/promotional messages (e.g., community updates, encouragement, events, offers)

Message frequency varies. Msg & data rates may apply. Reply STOP to cancel and HELP for help. Consent is not a condition of purchase.
We maintain records of SMS opt-in/opt-out, including the time, date, and source of consent, for compliance purposes.

B) Opt-Out Instructions

You can opt out at any time by replying STOP to any message.
For help, reply HELP or contact us at [email protected].

C) What We Collect for SMS

If you opt in to SMS, we may collect and store:

• Your mobile phone number

• The date/time and source of your opt-in

• Message history for support/compliance

5) Mobile Information Sharing Statement (Required)

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.
All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

(We may share limited information with Service Providers strictly to deliver messages and operate our systems, as described below.)

6) How We Share Your Information

We do not sell your personal information.

We may share your information in these situations:

• Service Providers: We use trusted vendors for website hosting, analytics, form processing, email delivery, SMS delivery, and customer support tools. They may process information only to perform services for us and are not permitted to use it for their own marketing.

• Legal Requirements: If required by law or valid legal process, or to protect rights, safety, and security.

• Business Transfers: If we are involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction.

7) Data Retention

We retain personal data only as long as necessary to:

• Provide the Service and communications you requested

• Maintain records for compliance, dispute resolution, and enforcement

• Meet legal and regulatory obligations

8) Data Security

We use commercially reasonable safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9) Your Rights and Choices

Depending on your location, you may have the right to:

• Request access to your personal data

• Request correction or deletion

• Opt out of marketing emails (use the unsubscribe link)

• Opt out of SMS (reply STOP)

To make a request, email: [email protected]

10) Children’s Privacy

Our Service is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal data, contact us and we will delete it.

11) Links to Other Websites

Our Service may contain links to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies.

12) International Transfers

Your information may be processed in locations where data protection laws may differ from your jurisdiction. By using the Service, you consent to such processing where permitted by law.

13) Changes to This Privacy Policy

We may update this policy from time to time. We will post the updated version on this page and revise the “Last updated” date above.

14) Contact Us

If you have any questions about this Privacy Policy, contact us:
Email: [email protected]